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How much money is sitting in your past-customer list?

Four inputs. Real math, every step shown. No signup, no email gate. Find out what your list of former customers and interested prospects is actually worth when someone picks up the phone and reaches out.

How many people are on your list? A rough count of names and phone numbers from former customers and from people who showed interest but didn’t buy at the time.

Percent who’ll re-engage when called Industry research puts this at 5-10% when someone systematically reaches out by phone.

Of those, percent who become a paying customer Once they say “yes, I’m interested,” how often do they actually buy?

When they buy, how much do they spend? ($) A typical transaction or job size for someone coming back through.

Money sitting in your past-customer list

~$1,750 per quarter if you run this as a quarterly campaign.

A list of 800 people at a 7% re-engage rate yields about 56 warm conversations.

If 25% of those buy at $500 apiece, that’s 14 recovered customers worth $7,000.

Bigger list? Higher transaction value? Recurring quarterly campaigns? The math scales fast.

Learn about Lead Reactivation

Assumptions in this math: 5-10% cold-lead re-engagement is documented across Conversica, Marketo, and similar studies of systematic outbound to dormant lists. Close rate applies to re-engaged leads only. Revenue is from one cycle; recurring quarterly campaigns multiply this.

Want us to run a real campaign on your list?

30-minute Discovery Call. We size the list, write the script, and quote the campaign in writing.

Or call (971) 451-3201