Bring in More Customers.

The Visibility Audit.

One report, every surface that matters

This is the front door to everything I do, because I can't fix what I haven't measured. It's a real Audit of how visible your business is on the internet, not just a template with your logo on it, and it answers one question across every surface a customer uses: when someone who doesn't already know you searches for what you sell, do you show up, and where do you stand against the businesses that do?

Under the hood that includes the work you may know by industry names: Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and Google Business Places (GBP) management. I don't sell them to you one at a time, and you don't need to remember the acronyms. You hire me so that when somebody looks for what you do, they find you.

And the measuring keeps up with where search is going. Ads have started showing up inside ChatGPT's answers, so the audit now checks who's paying to appear there when your customers ask about your trade.

Here is a notional Visibility Audit of a small catering business. The business, its competitors, and its market are hypothetical. The numbers, the rankings, and the findings are the types of meaningful data you can expect to receive. Click any page to see it full size.

Get known in your community.

Before a single dollar goes to advertising, there's a whole layer of visibility most businesses never collect. Part of the service you hire me for is getting you free marketing and advertising: nobody charges you to be recommended in a neighborhood group or to sit on the community calendar, and I work to get you into every one that makes sense for your business.

It's the community you already work in and serve: the local groups your neighbors actually read, the neighborhood feeds where someone asks "anyone know a good roofer, caterer, or dentist?", the community calendars, the local directories, your Google profile posting regularly instead of sitting idle. I do the research, understand what is available, provide a plan, then get you set up and active in all of it, because a real recommendation in a neighborhood group beats an ad every time, and it keeps working long after an ad budget runs out.

There's a reason a lot of marketing companies skip this step and rush you straight into paid ads: they keep a percentage of whatever you spend, so the sooner you're spending, the sooner they're earning. I'd rather provide a value-added investment in your business by spending the time getting your community familiar with you in every free way available first. Paid advertising comes after that's working, and only when it's actually needed.

Sometimes you do need ads. Here's how I manage them.

Organic visibility compounds, but it takes weeks and months. When a neighborhood needs to know you exist this month, a tightly-run ad campaign buys the visibility while the organic work builds. I run them the same way I run everything: measured against the map, aimed at the zip codes where the audit shows you're invisible, and reported in jobs and calls, not impressions. And I don't take a percentage of your ad spend, the way most agencies do. Managing the campaigns is bundled into the same monthly retainer as the rest of the ongoing work, like website management, so every ad dollar you spend goes to ads, and nothing about my fee grows when your budget does. One honest thing to know: an ad puts your name at the top of the page only while you're paying for it. It doesn't make your business rank any higher on its own, and anyone who tells you otherwise is selling you both without measuring either.

• The audit decides where the money goes. If the coverage map shows you're invisible on the north side of town, that's where the ads point, not wherever the ad platform's defaults would send them.
• You see results in plain language. How many calls came in, how many bookings got made, how many jobs got won. If a campaign can't show you what it brought in, I stop it.
• Every ad lead gets an answer within seconds. Ads drive buyers to your page. For some businesses the sale happens right there on the site, but for most mom and pops the sale takes follow-up. I build that follow-up in: when a prospect hits your page and taps the call to action, they get an automated response, by voice or text, whichever fits your business, within seconds. When a paid lead calls and nobody answers, you paid for the ad and still lost the job.

A website that actually sells.

Nearly every audit I run finds a website that isn't earning its keep: slow, invisible to search, missing pages for the things buyers actually type, and rarely turning a visitor into a phone call. When the fix is bigger than a patch, I rebuild the site. But the build doesn't start with colors or layout. It starts with your market: which local competitors are winning search, where they're appearing in ads, what services and search terms people in your area use most, and where those competitors have left an opening.

That research determines the site structure, the pages I build, the language I use, and the searches I target. The result is a fast, clean, search-ready site designed to give you a fighting chance to take visibility, leads, and market share from the businesses getting them now. And like everything else I do, it gets measured before and after, so you can see what actually changed.

This isn't theory. Recent builds range from a boutique caterer to an EV equipment retailer to an energy services firm, and here's the kind of thing that went into them:

• An assistant that sells while you sleep. For the caterer, the site itself chats with visitors, gathers their event details, works up an estimate, and hands the conversation to her inbox, at any hour, without her lifting a finger.
• Leads land where you already work. New inquiries flow into the inbox and tools the owner already uses every day. No new dashboard to learn, no leads sitting unseen in some portal.
• A page for every service you want to win. Buyers don't search for your company name, they search for the job they need done. Each build gets real pages for those searches, in plain language, with the structured data Google and AI assistants read.
• Measured from day one. Analytics wired into every page, sitemap submitted, indexing confirmed. You'll know what the site is doing for you, because I'll show you the numbers.

Bring back past customers. Wake up quiet leads.

Two lists sitting in your business are worth real money, and most owners never touch either one. The first is your past customers, people you've already done good work for. The second is every prospect who asked for a quote and then went quiet, and who knows where they landed. Winning a stranger takes ads, rankings, and luck. Winning back someone who already knows you usually takes one well-timed message. Here's how I put both lists to work:

• It starts with the lists you already have. Every invoice you've ever sent is a name that already trusts you, and every old quote or unanswered inquiry is someone who once raised their hand. I pull both from wherever they live, your invoicing tool, a spreadsheet, even a stack of old job tickets, and turn them into clean, callable lists.
• AI sends it. Your history is what makes it personal. Every message is built from what actually happened between you and that person: a year since the roof went on, furnace season coming, the quote that went quiet. It goes out as a text, email, or call in your business's voice, at a moment that makes sense. Nobody gets blasted, and anyone who wants off the list comes off the list.
• Quiet prospects get a straight question. Are they still deciding, did the job already get done, or is next season the right time? Whatever the answer, you either book the work or stop carrying a dead lead.
• Happy customers get asked for two things. The review that helps strangers find you, and the next booking. Most owners never ask for either, and both are usually a yes.
• You see exactly what came back. I report what the campaign produced: jobs booked, reviews posted, and which contacts are no longer any good, so both lists get cleaner and stronger every time we run it.

The audit is free. Start there.

Call and talk to Eryn to set up an appointment. I'll run the Visibility Audit on your business, and we'll walk through it together with no pressure and no sales pitch, just the priority list of fixes so you can see what pays first. What you do with it, and whether we work together, stays your call.